Our primary reasons for collecting personal information from you is to: (i) promote to our services and to provide Services in connection with this purpose; (ii) verify your identity (where applicable); (iii) help us improve our Site and our Services and develop and market new products and services; (iv) carry out requests made on our Site; (v) investigate or settle enquiries or disputes; (vi) comply with the applicable law, court order, other judicial processes and the requirements of regulators; (vii) enforce our agreements with you; (viii) protect the rights, property and safety of us or third parties, including users of our Site and Services; (ix) provide support for the provision of our Services; (x) carry out recruitment activities, and (xi) use as otherwise required or permitted by law.
In particular, we use your personal information for the following purposes:
Fulfilment Of Our Services
Use of our Site, our office and our Services
We collect and maintain personal information that you submit to us during your use of our Site, our office and the Services we offer on our Site or through our visitor centres. We may collect and process your personal information whether you are interacting with us on your own behalf or on behalf of any organisation you represent.
The personal information we process may include your name and contact information (such as email address, postal address and telephone number) and your payment information (where applicable). We process this information so that we can fulfil the supply of Services you have requested from us, maintain our user databases and to keep a record of how our Services are being used. If you attend one of our visitor centres, we will process personal information about you which you volunteer in connection with the purpose of your visit and any enquiries you may have. Some Services we offer are also subject to separate terms and conditions which will apply to your use of such Services.
If you click on one of the social media links on our Site, or otherwise interact with our social media accounts, such as on Facebook or Instagram, we may receive information relating to such interaction and to your own social media accounts.
We also have security measures in place at all our office, including CCTV. There are signs in place showing that CCTV is in operation. The images captured are securely stored and only accessed on a need-to-know basis (e.g. to look into an incident). CCTV recordings are typically automatically overwritten after a short period of time unless an issue is identified that requires investigation (such as a theft). We may require visitors to our office to sign in on arrival and where that is the case we will keep a record of visitors for a short period of time. Our visitor records are securely stored and only accessible on a need-to-know basis (e.g. to look into an incident).
Your contributions to INTO Dive
If you write an article or blog for us or contribute in any other way to publications we send to our members and/or publish on our Site or in print, we may use your personal information (such as your name and the name of your organisation) to credit you for your contribution. If you provide photographs or other images in support of your article or blog, we may publish one or more of those images alongside your article or blog.
Attending INTO Dive events
From time to time, we may organise and host different kind of events for the purpose of promoting us and our services. We may process your name and contact information (including email address, postal address and telephone number) to communicate with you about such events where you have specifically requested information about such events or where we have another lawful basis for sending that information to you.
If you attend one of our events, we may use your personal information to record your attendance at the event and for related record-keeping purposes and, if relevant, we may collect and process any dietary requirements you may have. You may also feature in photographs taken at our events and such photographs may appear in publications we send to our members and/or publish on our Site or in print.
Our legal basis for processing
It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest or a third party’s legitimate interest to use personal information in such a way to ensure that we provide the Services requested by you and others in an effective and efficient way.
If we specifically ask your permission to use your photographs, quotes, testimonials or other content, then our processing of such personal information will be based on consent.
General Enquiries
Our Site features a “Contact Us” page which invites you to submit general enquiries about our Site, our organisation and our Services by email or via a “live chat” function. We also accept enquiries by email, telephone, fax and post using the contact details available in the “How to Contact Us” section above.
You can also submit specific enquiries about hotels, transportation and other related matters using the “Submit Enquiry” option on the relevant page.
When you make an enquiry, we will collect and process your name, contact information (including email address and/or telephone number), the name of your organisation and any personal information you volunteer that is relevant to your enquiry. We use this information to manage and respond to your enquiries and requests. Your personal information will also, where applicable, be shared with the third party hotel or other business to which your enquiry relates to enable the relevant third party to assist with your enquiry. Please see the “Sharing Personal Information” section below for more information about how we share your personal information.
Our legal basis for processing
It is in our legitimate interest to use your personal information in the ways described above to ensure that we are able to help you with your enquiry and provide a good standard of service to you.
Surveys And Feedback
From time to time, we will invite you to provide feedback about us or our Site, our visitor centres and our Services in the form of online surveys. We will collect and process your name and contact details (including email address, postal address and telephone number, as applicable) and any other personal information you choose to volunteer in your survey response or other feedback.We use this information to help us improve the quality of service provided by our personnel. We also use your feedback to monitor and improve the quality of our Site, our visitor centres and our Services and to assist with the selection of future product and service lines.
Our legal basis for processing
It is in our legitimate interest to use the personal information provided by you in your feedback and any complaint form you submit for the purposes described above.
Prize Draws, Prize Competitions And Other Promotions
From time to time, we may run prize draws, prize competitions and other promotions on our Site, in our office, events and/or on our social media accounts. For the purposes of administering such promotions, we may process your name, contact details (including email address, postal address and/or telephone number), social media handle (if relevant), payment details (if relevant) and any other personal information volunteered by you in your promotion entry. Our promotions may be subject to separate terms and conditions which you may be required to accept as a condition of entry.
Our legal basis for processing
It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you (e.g. the terms and conditions applicable to the promotion to which you may be asked to agree as a condition of entry) or it is in our legitimate interest to use your personal information to enable you to participate in any prize draws, prize competitions and other promotions.
Insight And Analysis
We analyse your contact details with other personal information that we observe about you from your interactions with our Site, [our email communications] and/or with our Services.
Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Site, or from your mobile device. This includes the following:
- an IP address to monitor Site traffic and volume;
- a session ID to track usage statistics on our Site; and
- information regarding your personal or professional interests, demographics, experiences with our Services and contact preferences.
Our web pages [and emails] may contain cookies, web beacons and pixel tags (“Tags”). Tags allow us to count users who have visited a web page [or opened an email] and collect other types of aggregated information. Once you click on an email that contains a Tag, your contact information may subsequently be cross-referenced to [the source email] and/or the relevant Tag.
[In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.]
Please see our Cookies Policy for further information.
This information is used to create insights about our visitors’ browsing habits on our Site. Where we have your consent to do so, we will also use your location data for insight and analysis purposes.
By using this information, we are able to measure the effectiveness of our content and how visitors use our Site and Services. This allows us to learn what pages of our Site are most attractive to our visitors, which parts of our Site are the most interesting and what kind of features and functionalities our visitors like to see.
We use this information to help us with the selection of future product and service lines and website design and to remember your preferences.
We also use this information for marketing purposes (see the “Marketing Activities” section below for further details).
Our legal basis for processing
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookies Policy for further details.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide good quality services to you and others.
We will only use your location data for insight and analysis purposes where we have your consent to do so.
Marketing Activities
Email and SMS/MMS marketing.
We use your name and email address to send you (or the organisation you represent) marketing communications by email. We use your mobile telephone number to send you marketing communications by SMS/MMS. Our email and SMS/MMS marketing communications will include press releases, information of our services and information promoting Thailand as a tourist destination, as well as general information about our organisation, our Site, our office, the Services we provide and the events and promotions we offer from time to time. Members can also subscribe to receive special deal alerts by email.
Our email and SMS/MMS marketing will include personalised and non-personalised email marketing. Personalised marketing is marketing which has been specifically tailored to you. For example, our personalised email marketing will feature services, events, offers and/or promotions that we think are most likely to appeal to you. Non-personalised marketing is marketing about our services, events, offers and/or promotions generally and is not tailored to any particular individual.
Where we are sending you personalised email or SMS/MMS marketing, we also use information that we observe about you from your interactions with our Site, [with our email communications to you,] with our visitor centres and/or with our Services in order to decide what sort of personalised marketing communications to send you. Please see the “Insight and Analysis” section above for more details about the personal information collected and how it is collected.
Our legal basis for processing
We will only send you marketing communications by email where you have consented to receive such communications, or where we have another lawful right to send such communications to you.
Social media remarketing.
We use information that we observe about you from your interactions with our Site, [with our email communications to you] and/or with our Services to provide you with personalised advertising on social media channels operated by Facebook, TikTok, Jodel and/or Google where you are a registered user of such services. Please see the “Insight and Analysis” section above for more details about the personal information collected and how it is collected. We do this using Facebook Customer Audiences and/or Google Customer Match respectively. Please note that such activity is also subject to the privacy choices you have elected to make on such services.
Our legal basis for processing
Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookies Policy for further details.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.
We will only engage in social media remarketing where you have consented to us using your email address and sharing your email address in an encrypted format with Facebook and/or Google, respectively for marketing purposes.
Social media insight.
Where you are a registered user of Facebook or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services who share similar interests to you based on:
- information that we observe about you from your interactions with our Sites, [with our email communications to you] and/or with our Services (see the “Insight and Analysis” section above for more details of the information collected and how it is collected); and
- the information Facebook and/or Google hold about you.
We do this using Facebook Lookalike Audiences and/or Google Similar Audiences, respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.
Our legal basis for processing
Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our Cookies Policy for further details.
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.